Strategic Innovation Pathways
Now we turn foundations into strategy. Strategic Innovation Pathways (also called Growth Pathways) are the routes a business chooses to take its innovation from where it is today (point A) to where it wants to be tomorrow (point B). This module covers how to set your "hunting grounds", the three fundamental value strategies, and the seven distinct pathways - the practical map for deciding how to attack markets with innovation.
Quick poll
When choosing where to innovate, businesses should consider:
Pick the answer that fits you best - there's no wrong choice.
A to B
Where to go
Hunting Grounds
Where to hunt
3 Value Groups
Extract/Capture/Create
7 Pathways
Pathways 0-6
Learning objectives
After completing this module, you'll be able to:
- Describe Strategic Innovation Pathways as routes from point A to point B
- Set focused hunting grounds - where to hunt, what to hunt, and with what tools
- Explain the three value groups: Value Extraction, Capture, and Creation
- Name and distinguish the seven Growth Pathways (0-6)
- Build a balanced portfolio across current, adjacent, and new markets
In this module
Sources & Further Reading
- •Global Innovation Institute (GInI), Foundations of Innovation - GInI Growth Strategy Roadmap.
- •Ansoff, H., "Strategies for Diversification", HBR, 1957 (the Ansoff Matrix).
- •Nagji, B. & Tuff, G., "Managing Your Innovation Portfolio", HBR, 2012.
- •Kim, W.C. & Mauborgne, R., Blue Ocean Strategy, 2005.