Foundations of Innovation
16 Modules • 14 hr • Beginner
A comprehensive, practical grounding in the foundations of business innovation - the essential body of knowledge behind the GInI Certified Innovation Professional (CInP) exam. It builds a rock-solid foundation: what innovation is and why it matters, the forms and dynamics of innovation, foundations of value and S-curves, diffusion and the hype cycle, strategic growth pathways, the three horizons, the methods of innovation, creativity, design thinking, research, needfinding, IP, and the innovation enterprise. Packed with real case studies (Kodak, Netflix, Uber, Segway, Apple, IDEO, P&G and more), hands-on exercises, and rich illustrations. Continue into professional mastery with the companion course, The Innovation Professional.
Learning objectives
After completing this module, you'll be able to:
- Define innovation precisely and distinguish it from invention, creativity, and improvement
- Explain the strategic purpose of business innovation and the outcomes it produces
- Reason about the forms, degrees, and dynamics of innovation (S-curves, diffusion, hype cycle)
- Choose strategic growth pathways and balance a three-horizon innovation portfolio
- Apply the core methods of innovation, creativity, design thinking, and research
- Master needfinding and the art of uncovering real, unmet needs
- Understand the innovation enterprise - IP, disciplines, and how to structure innovation
- Build a rock-solid foundation for the GInI CInP examination
Prerequisites
- No prior innovation knowledge required - the course starts from first principles
- Ideal for anyone building an innovation practice or beginning the GInI CInP journey
- Useful for founders, product leaders, R&D staff, strategists, and innovation managers