Design Thinking & Human-Centered Design
Design Thinking is the innovator's signature method for creating things people love. This module takes you inside the process - Empathize, Define, Ideate, Prototype, Test - and the human-centred mindset that powers it. You will see how design and innovation intertwine, and how the world's most famous design firm, IDEO, turned empathy into a discipline.
Quick poll
Where do your best product decisions start?
Pick the answer that fits you best - there's no wrong choice.
Empathize
Define
Ideate
Prototype
Test
Learning objectives
After completing this module, you'll be able to:
- Walk through the five stages of the Design Thinking process
- Explain empathy and human-centred design as the heart of the method
- Identify the main design practice areas and what each contributes
- Describe how design and innovation reinforce one another
- Draw lessons from IDEO on turning empathy into repeatable practice
In this module
Sources & Further Reading
- •Brown, T., Change by Design, 2009.
- •Kelley, T. & Kelley, D., Creative Confidence, 2013.
- •Hasso Plattner Institute of Design at Stanford (d.school), Design Thinking resources.
- •Global Innovation Institute (GInI), Foundations of Innovation body of knowledge.