Creativity, Ideation & Brainstorming
Creativity is not a gift reserved for a lucky few - it is a capability that can be understood, practised, and deliberately provoked. This module demystifies creativity, reveals the surprising power of constraints, and gives you a working method for divergent and convergent ideation - so your teams generate ideas that are both abundant and useful.
Quick poll
What helps you be more creative?
Pick the answer that fits you best - there's no wrong choice.
2
modes: diverge & converge
4 P's
of creativity
+
constraints boost ideas
6+
ideation techniques
Learning objectives
After completing this module, you'll be able to:
- Define creativity and dispel the myth that it is an innate, fixed trait
- Explain why constraints enhance rather than limit creativity
- Distinguish divergent from convergent thinking and use both deliberately
- Apply a range of ideation techniques beyond basic brainstorming
- Design and facilitate great ideation sessions that produce useful ideas
In this module
Sources & Further Reading
- •Eames, C. & R., interviews and writings on design and constraints.
- •Guilford, J.P., work on divergent and convergent thinking, 1950s.
- •Kelley, T. & Kelley, D., Creative Confidence, 2013.
- •Global Innovation Institute (GInI), Foundations of Innovation body of knowledge.